Prof. Dr. Larry AdamsAcademic, Author & Researcher
Evaluating Emerging Technologies · Chapter 14 of 51

Part II — Dimensions of Technology Evaluation

Chapter 6. Economic and Business Evaluation of Emerging Technologies

6.1 Introduction

Organizations rarely adopt technology solely because it is technically impressive.

Technology requires resources.

These resources may include:

capital;

labour;

infrastructure;

training;

software;

data;

energy;

maintenance;

management attention.

Economic evaluation therefore asks whether the expected value justifies the resources and risks involved.

However, economic value is broader than return on investment.

A technology can produce strategic value that is difficult to capture in conventional financial measures.

Similarly, a technology may produce financial benefits while creating substantial social or environmental costs.

Economic evaluation must therefore be integrated with the other AMTEF dimensions.

6.2 Capital Expenditure

Capital expenditure (CAPEX) includes major upfront investments.

Examples include:

equipment;

infrastructure;

software implementation;

data centres;

robotics;

laboratory equipment;

network infrastructure.

Emerging technologies may require substantial initial investment because supporting infrastructure has not yet been developed.

6.3 Operating Expenditure

Operating expenditure (OPEX) concerns ongoing costs.

These may include:

subscriptions;

energy;

maintenance;

staff;

licenses;

data;

cloud computing;

cybersecurity;

upgrades.

A technology that appears inexpensive initially may become expensive over its lifecycle.

6.4 Total Cost of Ownership

Total Cost of Ownership (TCO) captures costs across the technology lifecycle.

A simplified model is:

TCO = Acquisition Cost + Implementation Cost + Training Cost + Operating Cost + Maintenance Cost + Upgrade Cost + Retirement Cost

This is particularly important for digital technologies.

A software subscription may appear inexpensive, but the organization may also incur:

integration costs;

employee training;

cybersecurity expenses;

data migration;

vendor management;

compliance costs.

6.5 Return on Investment

A basic ROI calculation is:

ROI = (Benefits − Costs) / Costs × 100

ROI can be useful but has limitations.

It may:

simplify long-term effects;

ignore uncertainty;

omit social benefits;

omit environmental consequences;

overlook opportunity costs;

underestimate implementation complexity.

ROI should therefore be treated as one indicator rather than a complete technology-evaluation method.

6.6 Net Present Value

For long-term investments, Net Present Value (NPV) can incorporate the time value of money.

Conceptually:

NPV = Present Value of Future Cash Flows − Initial Investment

A positive NPV under defined assumptions suggests that projected financial returns exceed the required investment.

However, NPV is sensitive to assumptions concerning:

discount rates;

future revenues;

operating costs;

technology life;

residual value.

Emerging technologies can make these assumptions particularly uncertain.

6.7 Payback Period

Payback period measures the time required for benefits to recover initial investment.

It is easy to communicate but does not fully capture long-term value.

A technology with a longer payback period may still have substantial strategic value.

6.8 Productivity

Technology can generate value through productivity improvements.

Possible indicators include:

output per employee;

processing time;

error reduction;

capacity;

resource utilization;

cycle time.

However, productivity should be measured carefully.

Automating a process may increase output while shifting work elsewhere in the organization.

Therefore, system-level productivity should be examined.

6.9 Economic Value Versus Financial Value

Financial value concerns direct monetary effects.

Economic value can include wider resource effects.

Social value may extend further.

Strategic value concerns future organizational capability.

Table 6.1 — Types of Technology Value

Value typeExample
FinancialRevenue
Cost valueCost reduction
Productivity valueMore output per resource
Economic valueBroader resource efficiency
Social valueImproved public service
Environmental valueReduced emissions
Strategic valueNew capabilities
Knowledge valueOrganizational learning
Option valueFuture opportunities

6.10 Opportunity Cost

Technology investment involves opportunity cost.

Resources invested in one technology cannot simultaneously be invested elsewhere.

A university investing heavily in AI infrastructure may have fewer resources available for:

faculty recruitment;

libraries;

laboratories;

student services;

research.

Technology evaluation should therefore compare not only technology versus no technology but competing uses of resources.

6.11 Technology as a Strategic Investment

Some technologies should be understood as strategic investments rather than simple cost-saving projects.

Examples include:

cybersecurity;

cloud infrastructure;

advanced analytics;

research infrastructure;

renewable-energy systems.

The immediate financial return may not fully represent the strategic benefit.

6.12 Business Model Transformation

Technology can alter how an organization creates and captures value.

Digital technologies may change:

distribution;

customer relationships;

pricing;

production;

service delivery;

data use.

A technology may therefore create value not by reducing existing costs but by enabling an entirely different business model.

6.13 Network Effects

Some digital technologies become more valuable as more users participate.

Examples include:

digital platforms;

communication networks;

marketplaces.

Network effects can generate rapid adoption but may also create concentration and dependency.

Economic evaluation should therefore examine:

user growth;

switching costs;

platform dependency;

market power;

interoperability.

6.14 Vendor Dependency

Technology investments may create dependency on suppliers.

Vendor lock-in can generate:

switching costs;

pricing risks;

service dependency;

data portability problems;

technical dependency.

The economic evaluation should therefore include exit costs.

6.15 Real Options

Emerging technologies create uncertainty about future opportunities.

An organization may choose to:

invest immediately;

wait;

conduct a pilot;

invest gradually;

acquire an option to expand later.

This is similar to real-options reasoning.

Under high uncertainty, staged investment may preserve flexibility.

6.16 Sensitivity Analysis

Financial models depend on assumptions.

Sensitivity analysis asks:

“What happens if the assumptions change?”

For example:

If expected savings are 20% lower, is the investment still viable?

If implementation costs increase by 30%, what happens?

If adoption is slower than expected, what happens?

Table 6.2 — Example Sensitivity Analysis

VariableBaseLower caseUpper case
Adoption80%50%95%
Cost10013090
Benefit150110180
Payback2 years4 years1.5 years

The purpose is not to predict exactly what will happen.

It is to understand the consequences of different assumptions.

6.17 Economic Risk

Economic technology risk includes:

cost overruns;

uncertain demand;

changing prices;

obsolescence;

regulatory change;

vendor failure;

cybersecurity losses;

implementation failure.

Emerging technologies may carry higher uncertainty because markets and business models are still developing.

6.18 Case Study: Industrial Robotics

Consider a manufacturing organization considering industrial robots.

Potential benefits:

higher productivity;

consistent quality;

reduced repetitive work;

increased production capacity;

improved workplace safety in certain tasks.

Potential costs:

capital investment;

programming;

maintenance;

training;

integration;

facility modification.

Potential organizational consequences:

job redesign;

new technical roles;

workforce transition.

The financial analysis therefore cannot be separated from human and organizational analysis.

6.19 Economic Evaluation Matrix

Table 6.3 — AMTEF Economic Evaluation Matrix

CriterionMeasureEvidenceUncertainty
CAPEXInitial investmentVendor/market dataMedium
OPEXAnnual operating costHistorical/estimatedMedium
TCOLifecycle costFinancial modelHigh
ROIReturn percentageScenario modelHigh
NPVPresent valueFinancial modelHigh
ProductivityOutput/resourceOperational dataMedium
Strategic valueCapabilityExpert assessmentHigh
Opportunity costAlternative investmentPortfolio analysisMedium
Exit costSwitching costContract/technical analysisHigh

6.20 Economic Evaluation Process

A practical process consists of:

identify all costs;

identify all measurable benefits;

identify intangible benefits;

identify opportunity costs;

estimate lifecycle costs;

model scenarios;

conduct sensitivity analysis;

assess strategic value;

evaluate economic risks;

integrate findings with the other AMTEF dimensions.

6.21 Chapter Research Questions

What constitutes economic value in emerging technology?

Why is ROI insufficient as a complete technology-evaluation measure?

How should intangible and strategic benefits be assessed?

How can organizations incorporate uncertainty into technology investment decisions?

How should opportunity cost be incorporated into technology evaluation?

How does vendor lock-in affect economic value?

6.22 Chapter Summary

Economic technology evaluation examines costs, benefits, productivity, strategic value and opportunity cost.

Important measures include CAPEX, OPEX, TCO, ROI, NPV and payback period.

However, emerging technology evaluation requires more than financial calculation because future costs and benefits are uncertain and some forms of value cannot easily be monetized.

Economic analysis should therefore be integrated with organizational, human, social, environmental and governance considerations.

6.23 Discussion Questions

Why is total cost of ownership important?

What are the limitations of ROI?

How can strategic value be measured?

Why is opportunity cost relevant?

How does vendor lock-in affect economic evaluation?

Why is sensitivity analysis important for emerging technologies?